Jan-Willem Vosmeer

As Global Manager of Sustainable Development & Stakeholder Engagement for HEINEKEN, Jan-Willem Vosmeer oversees and supports the company’s sustainability strategy, Brew a Better World, spanning over 70 markets globally.

Besides managing stakeholder engagement with investors, NGOs and organisations like the United Nations, Jan-Willem is driving Social Impact. In addition, he is closely involved in the Inclusion & Diversity agenda. He has been instrumental in the development of the 2030 Water Stewardship strategy and managed global sustainability reporting for many years. Jan-Willem has held multiple positions within HEINEKEN, including in crisis management and employee engagement.

Prior to joining HEINEKEN, Jan-Willem worked for BBDO, one of the world's top creative communications agencies, in Brussels and Amsterdam. A few of the companies he advised were KLM, KPN, Rabobank, Coca-Cola, Randstad and Carrefour, as well as Philips and Corus Steel on interim assignments.

He has degrees in Communications and Organisational Anthropology and has completed executive courses at Erasmus University Rotterdam and Harvard Business School.