Susan Houben

Susan is a Strategic & Commercial Marketeer with 17 years’ experience with top tier FMCG Food companies, like Unilever, KraftHeinz and Heineken.

She started her career at Unilever, where during 10 years she gained experience in local, regional and global marketing roles in both the Netherlands and UK, covering On and Off Trade, E-commerce and Foodservice.  Following she moved to KraftHeinz as Marketing Director for the Benelux organization, managing a wide portfolio of brands like Heinz, Wijko, De Ruijter, Venz, Karvan Cevitam, Roosvicee and Brinta.

Her previous role was Marketing Director at Vrumona, Heineken’s leading soft drink supplier with a diverse portfolio of own brands, like Royal Club, Crystal Clear, SiSi and Sourcy, cordial brands Ranja & Limeau, and the operating license  for the PepsiCo International soft drink beverages (Pepsi, 7up, Gatorade) and Rivella International. Now, as Head of Marketing SodaStream Benelux, she wants to grow brands on a mission that make a difference and meaningful impact for the future of our planet.

At SodaStream, Susan is on a mission to revolutionize the beverage industry, by empowering people worldwide to make a different choice that eliminate single-used plastic bottles. With sparkling water makers and sparkling drink mixes, consumers can easily transform ordinary tap water into fresh sparkling water, and any flavored sparkling drink in seconds.SodaStreams origin goes back to 1903, when the sparkling water maker was developed for the British royals. In 1998 SodaStream merged with Soda Club and headquartered in Israel. Since 2018 the PepsiCo Group acquired SodaStream. 

Susan lives with her husband near Utrecht, the Netherlands and is mother of 3 children. In her spare time, she loves cooking and baking, reading, running and tennis.