Wim Destoop is the Vice President & General Manager of PepsiCo North West Europe (NWE), leading 8 markets, aiming to create more smiles with every bite and every sip of our brands. PepsiCo NWE serves 56 million consumers and realizes a revenue of $750 million through a portfolio of brands in snacks, beverages, juices and cereals. PepsiCo operates 5 plants in the Benelux, works with franchise and distributors across multiple markets. In total we have 1.200 motivated employees working for PepsiCo across our North West Europe region.
Wim has had a long-term career on multiple sides in the Food & Beverage Industry. He worked on both the retail, at Carrefour, and supplier side, Danone and PepsiCo, which lead to an unique skillset and extensive expertise in the industry. Specifically, Wim has expended his expertise in multiple fields such as General & Revenue Management, Transformation & Change Projects, (International) Sales & Customer Management, Brand Management, Category Development, Joint Business Planning and Franchise/Distribution Management.