FrieslandCampina

At FrieslandCampina we share the passion to get more out of milk together with 23,877 employees. Our shareholders, 16,995 farmers in the Netherlands, Belgium and Germany, supply more than 10 billion kilograms of milk per year to FrieslandCampina. The products of FrieslandCampina are part of more than 30 iconic brands in more than 100 countries worldwide. Every day we reach millions of people. With sales of 11.1 billion euros, we belong to one of the largest dairy companies in the world.

FrieslandCampina is a purpose driven company focused on winning in the global market for dairy based products. Our long-term vision is focused on generating profits in order to create extra value for our member dairy farmers. FrieslandCampina produces and sells consumer products such as dairy-based beverages, infant nutrition, cheese and desserts in countries around the world. In addition, products are supplied to professional customers. FrieslandCampina does not only have iconic B2C brands, a big part of our business is in the B2B market, where we sell ingredients and semi-finished products to manufacturers of nutrition, the food industry and the pharmaceutical sector globally.

Workshop information

The case of FrieslandCampina will be related to e-commerce, an aspect of the market that is still growing. Students are faced with challenges which they can work on from different points of view: marketing, sales, finance, and supply chain.