HTG

HTG

HTG is a leading international distributor in liquors and health & beauty products to retailers (B2B) and local distributors and wholesalers. We supply our customers with a broad assortment of premium brands and private labels. Our passion for international distribution and our innovative capacity form the core of our organizational culture: unique, successful and personal. HTG is part of the B&S Group, which has been publicly listed at Euronext Amsterdam since March 2018.

Do you like a challenge and do you want to keep on developing yourself? We offer both internships as job vacancies for Young Professionals within our Sales Departments. For more information and job vacancies please visit https://www.werkenbijbs-htg.nl/en/.

Workshop information

How do we beat Amazon?

Het retail segment van B&S Group (HTG is onderdeel van B&S Group), genaamd Capi, gaat uitbreiden. Producten die ook door HTG normaliter B2B verhandeld worden, zullen nu ook online direct aan de consumenten aangeboden worden. Op dit moment heeft B&S Group losse platformen zoals parfum.nl en topdrinks.nl en fragrancenet.com in Amerika, alleen met de komst van een eCommerce afdeling luidt de vraag; hoe bieden we al onze producten op één platform aan? Denk aan Bol of Amazon bijvoorbeeld. Wat is er voor nodig om dit te realiseren? Hoe moeten we ons positioneren in de markt? Wat voor aanpassingen moeten we doorvoeren op gebied van marketing? Of moeten we juist niks wijzigen? Moeten we uiteenlopende productgroepen opsplitsen? Bijvoorbeeld Capi Beauty, Capi Drinks, Capi electronics etc. Dit zijn voorbeelden van vragen die jij voor ons kan beantwoorden!

The retail segment of B&S Group (HTG is part of B&S Group), named Capi, is expanding. Products usually supplied by HTG in a B2B-setting will now also be sold directly to the consumers. Currently, B&S Group has separate platforms such as parfum.nl and topdrinks.nl and fragrancenet.com in the US, but with the arrival of the eCommerce department, the question rises; how do we supply all of our products on one platform? Think of Bol.com or Amazon, for instance. What is needed to realize this? How does our positioning strategy look like? Which adjustments should be made in terms of branding? Or is there nothing to be changed? Should we separate different product categories? For example, Capi Beauty, Capi Drinks, Capi electronics etc. These are examples of questions that you could answer for us!