Margriet de Kroon - CMO Inner Circle


Margriet de Kroon holds the role of Chief Marketing Officer at Inner Circle, a prominent dating platform renowned for its curated community of like-minded singles.

Her professional journey commenced in the dynamic realms of fashion and e-commerce, providing her with invaluable insights into the world of digital marketing. In 2015, Margriet was invited to join the ranks of the rapidly expanding recruitment specialist, YoungCapital, where her strategic emphasis on performance marketing played a pivotal role in the company's growth. During her time there, she also successfully transformed YoungCapital into a vibrant lifestyle brand, catering to the aspirations of young individuals. Through various roles, she was part of the company's growth from 250 to 1500 employees. Serving as CMO, she handled marketing and communications for five different brands across the Netherlands and 8 other European countries.

After spending nearly seven years at YoungCapital, Margriet sought a new challenge and assumed the position of Managing Director at the creative agency, HERC. There, she collaborated with brands like Bols, Tony Chocolonely, and KPN.

Margriet has currently returned to the client side, now applying her expertise at Inner Circle in a role akin to her previous one at YoungCapital. However, this time, her focus has expanded to encompass a more global approach, particularly catering to the app's growing popularity in the vibrant Latin American market.

Beyond her professional endeavors, Margriet actively contributes to the advisory board of Dance4Life, a Dutch foundation dedicated to educating children about sexuality. Her commitment to this social cause underscores her passion for making a positive impact beyond the realm of business. Margriet de Kroon holds a master's degree in Communications from the University of Amsterdam.

With a humble and steady approach, Margriet de Kroon continues to contribute her expertise to the success of Inner Circle, striving to create meaningful connections among singles within the platform's carefully cultivated community.