Pieter Olierook
Pieter Olierook is a senior international business leader with extensive experience spanning sales, digital transformation, eCommerce, marketing, and general management. Throughout his career, he has built a strong track record of driving sustainable growth, leading complex transformations, and developing high-performing organizations across multinational environments.
He began his career in sales, where he developed a deep commercial understanding and a strong customer-centric mindset. Over the years, he held a wide range of commercial and international leadership positions, steadily expanding his responsibilities across strategy, organizational development, and people leadership. This broad professional foundation has enabled him to successfully lead businesses through periods of growth, change, and transformation.
A defining chapter of Pieter’s career was the creation and leadership of an international Digital Marketing, Media, and eCommerce organization operating across more than thirty markets. In this role, he partnered with diverse cross-functional teams to accelerate digital transformation, unlock new growth opportunities, and drive innovation at scale. The experience reinforced his belief that sustainable competitive advantage is created when people, technology, and business strategy are connected in a purposeful and impactful way.
Today, Pieter serves as General Manager Benelux at The Magnum Ice Cream Company, where he is responsible for the overall business performance, commercial strategy, and long-term growth of the organization. He combines a strong commercial focus with a passion for building winning cultures, empowering teams, and developing future leaders. His leadership philosophy centers on accountability, collaboration, and creating an environment in which individuals are encouraged to take ownership and perform at their full potential.
Pieter is widely recognized for his people-first leadership style. He believes that exceptional business performance is ultimately driven by engaged, capable, and motivated teams. As a result, he invests significant time in coaching, talent development, and building organizations where people can grow both professionally and personally. For him, success is measured not only by business results, but also by the positive impact he creates on the individuals and teams he leads.
Beyond his professional responsibilities, Pieter has a strong interest in personal development, entrepreneurship, investing, leadership, and behavioral psychology. He is particularly fascinated by the factors that drive long-term value creation, both for organizations and individuals. This continuous curiosity fuels his commitment to lifelong learning and enables him to bring fresh perspectives to business challenges and leadership opportunities.