Building Resilience Through Media Literacy and Strategic Communication

In today's media-driven world, public perception can make or break a business. A single rumor or false story can quickly damage reputations and cause significant financial and social harm. To protect their image, companies must actively shape narratives and improve media literacy, especially in understanding how messages are created and interpreted differently by various persons. Therefore, organizations must decide carefully when and how to respond, balancing risks and uncertainties. A unified, fact-checked communication strategy across all media channels is essential. Empowering employees with media literacy and using AI tools for real-time monitoring and fact-checking can strengthen a company's ability to manage misinformation.